One of the main activities of Game Hub Scandinavia is the mobile laboratory – Gamification Lab. The laboratory will be operating throughout the regions of Denmark, Sweden and Norway, as well as in collaborations across the countries borders.
Gamification is the art of implementing game elements into non-game contexts. With the Gamification Lab, the aim is to create a meeting point from which gamification collaborations can be established between game businesses and other industries.
Of relevant industries, it is worth mentioning health, culture and refuse disposal. The Gamification Lab is a mobile laboratory to be used on-site at the location of involved businesses and is based in Aalborg, Denmark. By working on-site, the laboratory becomes a place where businesses, outside of the game industry, can meet and pair up with game developers.