The Asian games market is the largest in the world. However, it is also only of the toughest ones to penetrate for non-natives. Now, three game incubation-environments from Denmark and Sweden are travelling to Asia to create lasting networks and pave the way for Scandinavian game companies with global ambitions.
The two Danish incubation-environments, located at The Animation Workshop and the business academy Erhvervsakademi Dania, travel to China and South Korea from the 4th of June to the 15th, along with their Swedish counterpart, Gothia Incubator. The goal is simple: They are to create lasting relations in order to ensure the Scandinavian gaming industry’s competitiveness on a global scale.
The incubation-environments are the cornerstones of the EU-project Game Hub Scandinavia. The project’s ambition is to establish 55 new game companies with a total of 398 new full-time positions in Denmark, Sweden and Norway. The project’s focus is especially on how game companies can penetrate new markets. This is why the Danish and Swedish delegates are going to meet potential business partners from Asian incubation-environments, universities, publishers and investors.
The shortest way to the Chinese market
The Chinese mobile games market is of significant interest and one of the areas, which will be examined during the visit. Mobile games now account for around 40% of China’s total digital games revenue – roughly $5.5 billion. This means that there is huge potential for those Scandinavian game developers who can crack the code.
However, it can be a difficult process to publish games on these platforms.
“We know that there is a focus on the Scandinavian’s ability to create new, innovative products and concepts in both China and South Korea but these need to be ‘wrapped the right way’ in order to be launched with success,” says Consultant Mikkel Fledelius Jensen from the business academy Erhvervsakademi Dania.
To find out exactly how to wrap the products and concepts, Mikkel and the other representatives are meeting game publishers in China to learn what drives the Chinese gaming culture.
Entrepreneurial culture and education
Another focus during the visit is establishing how newly started game companies in China, South Korea, Denmark and Sweden can collaborate on an entrepreneurial level.
“The visit gives us an opportunity to investigate how the start-up cultures in China and South Korea work. This knowledge is valuable to the companies in our incubations and also an important step towards starting a collaboration between business- and entrepreneur-focused educations across countries and cultures,” states the Incubation Manager in Viborg, Adonis Flokiou.
Education and knowledge sharing will be central parts of the tight program in June. Both Mikkel Fledelius Jensen from Erhvervsakademi Dania and Per Backlund from Högskolan in Skövde hope to enable exchange programs for the Chinese and Scandinavian students.