The market of today’s game industry is definitely on a global scale. Games can be bought, downloaded, and played regardless of where the players are located or where the games were developed. The overall idea of game localization is to make the game feel more familiar or local for the consumer. Releasing a game on a specific market, without considering the various cultural and ethical differences will affect the outcome of the game’s success. The ability to adapt to a certain market and successfully reach out to a broader (different) international audience is the fundamentals of Game Localization.
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